VCHPRESENTS
VCHpresents is a new yearly concert series organised by the Singapore Symphony Group. It features programmes that shine the spotlight on master instrumentalists from the orchestra and across the world.
The new brand of programmes consisted of four categories — Chamber, Excite!, Organ and Atrium.
I was engaged by SSG to give the new series a logo and develop its visual identity.
The new brand of programmes consisted of four categories — Chamber, Excite!, Organ and Atrium.
I was engaged by SSG to give the new series a logo and develop its visual identity.
The logo depicts the iconic triangle pediments on the grand façade of the Victoria Concert Hall. Integrated into the wordmark of the series title, it resembles stage lighting that shines down to reveal the 4 smaller categories.
The pediment graphic is adapted from the logo as the brand’s primary graphic. It is designed to be applied across all of the brand materials belonging to the series to create a distinct and distinguished look.
The pediment graphic is adapted from the logo as the brand’s primary graphic. It is designed to be applied across all of the brand materials belonging to the series to create a distinct and distinguished look.
GALLERY
CLICK ON IMAGES TO ZOOM IN ︎
(SCOPE)
LOGO DESIGN
BRAND IDENTITY
LOGO DESIGN
BRAND IDENTITY
(CLIENT)
SINGAPORE SYMPHONY GROUP
SINGAPORE SYMPHONY GROUP
(YEAR)
2019
2019
OTHER VCHPRESENTS PROJECTS
