Sky Premium is an exclusive lifestyle membership club concept from Japan that grants members access to premium merchandise and services, including luxury fashion pieces, chef’s table bookings at high-end restaurants and fresh, upmarket Japanese produce.

Sky Premium approached Paradox to submit a proposal for a digital media campaign to boost awareness of their membership privileges and increase demand for their product. I was in charge of the creative concept and design for the campaign.

:Unlocked points directly to the opening of doors to an abundance of premium lifestyle experiences using the membership. The “Swipe to Unlock” graphic is integrated into the campaign’s title typography to portray the ease of accessing these experiences using Sky Premium’s all-in-one mobile app.

We strategised and designed different sets of ads for the different levels of targeting and retargeting.

Awareness ads reveal only a portion of an image, creating curiosity and motivation to click on the ad to find out the rest of the picture.

Retargeting ads feature selected merchant partners of Sky Premium. They are designed in the format of a journal to portray the sensational life of living a different, unique experience everyday with Sky Premium.

A final series of engagement ads feature influencers and thought leaders as members of the “Unlocked” club, displaying genuine and sincere pictures of them enjoying the membership perks.

^(SCOPE)
SOCIAL MEDIA CAMPAIGN
DIGITAL MARKETING
ART DIRECTION