CANON HOW-TO VIDEOS
In the age of mobile phone photography, a camera can be an intimidating equipment for people who are unfamiliar with its technical terms and functions.
Canon engaged Paradox to produce a set of short videos to demystify the camera and share how Canon’s cameras and lenses are equipped with advanced technologies and design that help photographers achieve better photos more easily.
Canon engaged Paradox to produce a set of short videos to demystify the camera and share how Canon’s cameras and lenses are equipped with advanced technologies and design that help photographers achieve better photos more easily.
We conceptualised a series of succinct 60-second “How-To” videos, addressing various queries from basic ones like How to Choose a Camera to advanced topics like How to Track Fast-Moving Subjects.
From interesting subjects and locations to creative execution, we crafted these informative videos meticulously to engage audiences on YouTube, Instagram and TikTok. We worked with various production teams to execute the videos and even shot some of them on our own.
From interesting subjects and locations to creative execution, we crafted these informative videos meticulously to engage audiences on YouTube, Instagram and TikTok. We worked with various production teams to execute the videos and even shot some of them on our own.
DONE AT PARADOX SG
GALLERY
CLICK ON VIDEOS TO PLAY ︎
( REMOTE SHOOTING )
( ANIMAL AF )
( HDR PQ )
( FOCUS GUIDE & PEAKING )
(TEAMS)
PARADOX SG
PARALLAX COLLECTIVE
GUIDE VISUAL
(SCOPE)
SOCIAL MEDIA CAMPAIGN
CONTENT CREATION
ART DIRECTION
SOCIAL MEDIA CAMPAIGN
CONTENT CREATION
ART DIRECTION
(CLIENT)
CANON ASIA
CANON ASIA
(YEAR)
2022
2022
OTHER SOCIAL MEDIA CAMPAIGNS
