THE R TECH
From extreme low-light sensitivity to super-fast continuous shooting, Canon’s EOS R System introduced many new technologies that take photography and videography to the next level.
An extension to the Reinvent Perspectives campaign, Paradox conceptualised The R Tech, a series of social media posts for Facebook and Instagram designed to demonstrate the new features of the EOS R System.
An extension to the Reinvent Perspectives campaign, Paradox conceptualised The R Tech, a series of social media posts for Facebook and Instagram designed to demonstrate the new features of the EOS R System.
To cater to the short-form nature of social media, we crafted the content to be engaging and succinct. The posts were designed to steer away from the classic, dull ‘tutorial’ look.
We also tied in useful photography and videography tips and tricks that were extracted from the Reinvent Perspectives videos, as well as some simple, fun challenges to increase the engagement of the posts.
We also tied in useful photography and videography tips and tricks that were extracted from the Reinvent Perspectives videos, as well as some simple, fun challenges to increase the engagement of the posts.
DONE AT PARADOX SG
GALLERY
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(SCOPE)
SOCIAL MEDIA CAMPAIGN
CONTENT CREATION
GRAPHIC DESIGN + ANIMATION
SOCIAL MEDIA CAMPAIGN
CONTENT CREATION
GRAPHIC DESIGN + ANIMATION
(CLIENT)
CANON ASIA
CANON ASIA
(YEAR)
2021
2021
OTHER SOCIAL MEDIA CAMPAIGNS
