Canon’s EOS R System is a game-changer for image-capturing — the new mount provides a new generation of technology that stretches the possibilities of photography and videography. But how does the new technology actually make a difference in practice?

To demonstrate how the EOS R System help creators reinvent themselves and open new perspectives, Paradox collaborated with 6 outstanding Singaporean creators to share their first-hand experiences using Canon’s new cameras.

The 6 episodes of Reinvent Perspectives each feature a different genre and contains invaluable tips from the experienced creators.

We went through a thorough process of interviewing the creators, before crafting the scripts to include a well-balanced mix of personal and branded content to ensure the videos are genuine and engaging.

We crafted the storyboards to capture the creators’ process beautifully and produced the videos with the expertise of Vicinity Studio.

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SOCIAL MEDIA CAMPAIGN
CONTENT CREATION
ART DIRECTION