CANON EOS R7
Canon’s EOS R7 RAP7OR is a camera targeted at enthusiasts. It is the one of the first APS-C cameras in the EOS R System. The crop factor, matched with its phenomenal 30fps burst shooting rate, advanced stabilisation and the AF capabilities of the EOS R System, make it an incredible camera for bird and wildlife photographers.
Paradox crafted the launch campaign for the new camera and shot a 60-second video with the expert vision of director Bertrand Lee.
Paradox crafted the launch campaign for the new camera and shot a 60-second video with the expert vision of director Bertrand Lee.
Instinct Takes Us Closer reflects the photographers’ natural desire to feel closer to their subjects through the camera’s lens and points to how the EOS R7 removes obstacles so that photographers can shoot with instinct and intuition.
Inspired by its moniker, we conceptualised the video to portray a hunt for the next shot — The photographer expertly stalks his ‘prey’ before striking with pace and accuracy. The ability to shoot handheld, thanks to the camera’s stabilisation, and the fast burst shooting rate are highlighted in the video and social media posts.
Inspired by its moniker, we conceptualised the video to portray a hunt for the next shot — The photographer expertly stalks his ‘prey’ before striking with pace and accuracy. The ability to shoot handheld, thanks to the camera’s stabilisation, and the fast burst shooting rate are highlighted in the video and social media posts.
DONE AT PARADOX SG
GALLERY
CLICK ON VIDEO TO PLAY ︎
( INSTINCT TAKES US CLOSER 60 SEC )
CLICK ON IMAGES TO ZOOM IN ︎
(TEAMS)
PARADOX SG
BERTRAND LEE
(SCOPE)
CAMPAIGN CONCEPTUALISATION
ART DIRECTION
SOCIA MEDIA CAMPAIGN
CAMPAIGN CONCEPTUALISATION
ART DIRECTION
SOCIA MEDIA CAMPAIGN
(CLIENT)
CANON ASIA
CANON ASIA
(YEAR)
2022
2022
OTHER CAMPAIGNS
