CFDs are an advanced trading strategy that is typically used only by experienced traders, due to its significant risks and speculative nature. When Singapore’s leading CFD provider, IG, approached Paradox to propose a brand awareness campaign, we devised an approach to turn CFD’s risks in IG’s favour.

Don’t Risk It with the Wrong Tools plays up IG’s biggest strength over its competitors — its legacy and status as a leader. Using the wrong platform for CFDs can really ruin trading profits. We used humour to touch on this grim topic and portray a trio of scenarios where the use of a wrong tool wrecked success.

<sup>( PT.2 SURGEON )


( PT.1 RACE )</sup>

^(SCOPE)
CAMPAIGN CONCEPTUALISATION
ART DIRECTION