CANON EOS R5 + R6
Arguably Canon’s most exciting cameras since the EOS R System was introduced, the EOS R5 and R6 are photography and videography powerhouses with industry-leading technology such as 8K high-definition recording and extreme low-light shooting capability.
Paradox was responsible for the campaign to launch the two impressive cameras.
Happening in the peak of the pandemic lockdown, we turned to 3D animation to produce a dramatic 60-second spot in a collaboration between Paradox, Masonry and Little Red Ants.
Happening in the peak of the pandemic lockdown, we turned to 3D animation to produce a dramatic 60-second spot in a collaboration between Paradox, Masonry and Little Red Ants.
I assisted Paradox’s Creative Director and Art Director in the development of the videos. I also helped to design and craft the visuals for the social media posts, print brochure and other media assets for the campaign.
The campaign concept revolves around the cameras taking the world by storm. The videos present it through a chaotic visual journey that reveals the two powerful cameras. Within the video, we used several metaphors of storms to amplify the key features. The other visuals of the campaign reinforces the impactful artistic direction from the video.
The campaign concept revolves around the cameras taking the world by storm. The videos present it through a chaotic visual journey that reveals the two powerful cameras. Within the video, we used several metaphors of storms to amplify the key features. The other visuals of the campaign reinforces the impactful artistic direction from the video.
DONE AT PARADOX SG
GALLERY
CLICK ON VIDEO TO PLAY ︎
( BORN TO RULE 60 SEC )
CLICK ON IMAGES TO ZOOM IN ︎
(TEAMS)
PARADOX SG
MASONRY
LITTLE RED ANTS
(SCOPE)
CAMPAIGN CONCEPTUALISATION
ART DIRECTION
BROCHURE LAYOUT
CAMPAIGN CONCEPTUALISATION
ART DIRECTION
BROCHURE LAYOUT
(CLIENT)
CANON ASIA
CANON ASIA
(YEAR)
2020
2020
OTHER CAMPAIGNS
