SCOTTS SQUARE 22/23
Scotts Square is a boutique shopping mall in the heart of Orchard Road. Living is a Fine Art at the integrated retail mall with a curated mix of eclectic fashion labels, specialty services and dining selections underneath a 43-story luxury residence.
Paradox was engaged to conceptualise and develop Scotts Square’s 22/23 campaign visuals.
Paradox was engaged to conceptualise and develop Scotts Square’s 22/23 campaign visuals.
We came up with an overarching concept for the year reimagining the shopping experience at Scotts Square in artistic compositions of imagination and fantasy.
The artistic approach reflects the mall’s conviction to the arts and presents a distinct aesthetic that sets Scotts Square apart from other shopping malls.
The artistic approach reflects the mall’s conviction to the arts and presents a distinct aesthetic that sets Scotts Square apart from other shopping malls.
DONE AT PARADOX SG
GALLERY
CLICK ON IMAGES TO ZOOM IN ︎
(SCOPE)
CAMPAIGN CONCEPTUALISATION
ILLUSTRATION
CAMPAIGN CONCEPTUALISATION
ILLUSTRATION
(CLIENT)
WHARF ESTATES
WHARF ESTATES
(YEAR)
2022
2022
OTHER CAMPAIGNS
