WHEELOCK PLACE 2021
A popular shopping mall located at the start of Orchard Road since 1994, Wheelock Place is home to more than 100 merchants including multiple homegrown retail, food and lifestyle brands. Its conical façade has become an iconic landmark of the shopping district.
Wharf Estates approached Paradox to pitch a proposal for Wheelock Place’s 2021 campaigns’ concepts and visuals.
Wharf Estates approached Paradox to pitch a proposal for Wheelock Place’s 2021 campaigns’ concepts and visuals.
Reimagining the cone as an arrowhead pointing to the front, Adventures Ahead alludes to the exciting shopping experience coming up at Wheelock Place.
The visuals are crafted in a fun illustrated style that reflects the lively atmosphere at the mall for young, stylish urbanites. The cone is also subtly hidden in each visual to honor the unique architectural feature of Wheelock Place.
The visuals are crafted in a fun illustrated style that reflects the lively atmosphere at the mall for young, stylish urbanites. The cone is also subtly hidden in each visual to honor the unique architectural feature of Wheelock Place.
DONE AT PARADOX SG
GALLERY
CLICK ON IMAGES TO ZOOM IN ︎
(SCOPE)
CAMPAIGN CONCEPTUALISATION
ILLUSTRATION
CAMPAIGN CONCEPTUALISATION
ILLUSTRATION
(CLIENT)
WHARF ESTATES
WHARF ESTATES
(YEAR)
2020
2020
OTHER CAMPAIGNS
